As a coffee shop owner, you know that creating a memorable coffee experience is both an art and a science. Customers often come in seeking "strong coffee" but walk away with a cup that's bitter and unbalanced. The truth is, "strong" isn’t the best way to describe coffee—it’s a misnomer that overlooks the intricate interplay of flavor, extraction, and technique. This blog will guide you through the factors that lead to bitterness in espresso and help you craft bold, flavorful coffee that your customers will love.
When customers ask for "strong coffee," they usually mean one of two things: a coffee with bold, intense flavors or one with a higher caffeine content. As coffee professionals, it’s essential to clarify the terminology. Strength is less about taste and more about the coffee-to-water ratio. A "weak" coffee results from less coffee and more water or milk, while a "strong" coffee has a higher coffee concentration relative to the liquid.
Instead of using "strong," encourage your customers to use descriptors like "bold," "rich," or "robust." These terms better capture the flavor profile they're seeking, such as dark chocolate notes or full-bodied depth. It’s about flavor intensity, not just caffeine content or bitterness.
Bitterness in coffee can either enhance the cup or completely ruin it. While a slight bitterness, like that found in dark chocolate, can add complexity, excessive bitterness often points to flaws in the brewing process or the coffee itself. Here are the main culprits and how to address them:
The grind size plays a pivotal role in espresso brewing. Too fine a grind can lead to over-extraction, where water extracts excessive solubles from the coffee, resulting in a bitter brew. On the other hand, a grind that’s too coarse will under-extract the coffee, leaving it flat and sour. Dial in your grind to achieve an extraction time of 25–35 seconds for espresso. Monitor extraction flow—if it’s too slow, adjust for a slightly coarser grind.
A balanced ratio is the cornerstone of a great espresso. For espresso, start with a 1:2 ratio—20 grams of coffee yielding 40 grams of liquid. This ratio helps maintain a consistent and balanced flavor. From there, you can adjust the ratio slightly based on your customers’ preferences, but always maintain the integrity of the coffee’s flavor profile.
If your espresso extraction takes longer than 35 seconds, you're likely over-extracting, pulling out too many bitter compounds from the coffee. Adjust the grind, dose, or tamping pressure to stay within the optimal extraction window.
If your goal is to serve bold and robust espresso without bitterness, consider the following best practices:
To consistently produce great espresso, tracking recipes, grind settings, and machine maintenance is crucial. That’s where a tool like cafemanager can be invaluable. It allows you to manage barista workflows, log recipes, track coffee usage, and ensure every shot meets your high standards. By using data and insights from cafemanager, you can refine your processes and deliver an exceptional coffee experience every time.
Serving a bold, full-flavored espresso is about precision, quality, and understanding the factors that contribute to bitterness. By selecting the right beans, dialing in your recipes, maintaining your equipment, and using tools like cafemanager, you can craft exceptional coffee that satisfies even the most discerning customers. Share these tips with your team, refine your brewing techniques, and elevate the coffee experience in your shop.